Member Details

Ing. Adriana M. Berrocal

Ing. Adriana M. Berrocal, ASA, IA

ASA

Business Valuation

Deloitte

Paseo de la Reforma 505, 28th Floor
Col. Cuauhtemoc
Mexico City
6500 Mexico

5255 5080 6144 berroc@hotmail.com www.deloitte.com

ADRIANA BERROCAL - Deloitte, Partner
Accredited Senior Appraiser in Business Valuation and Intangible Assets

With over two decades of  consulting and technical experience including Valuation Services,  Transaction Support and Corporate Finance, Adriana was the first professional in Latin America to attain the Intangible Asset Specialty Designation under the auspices of the American Society of Appraisers (ASA) and the first international member  appointed to the Appraisal Practices Board (APB) of The Appraisal Foundation (TAF), the foremost authority on the valuation profession in the United States of America. The APB provides voluntary guidance to appraisers, users of appraisal services and regulators on valuation methods and techniques in complex topic areas for all disciplines within the profession.
She has led hundreds of projects reaching more than 20 countries, including the supervision of large, complex multidiscipline engagements regarding businesses (as a going concern or assets’ based), real property, machinery and equipment, and intangible assets collaborating with international consulting firms and government entities.
Adriana has worked in a wide variety of industries and for numerous purposes: mergers and acquisitions, tax planning, governance, commercial / shareholders disputes, compliance with International, Mexican, American, and Brazilian financial reporting standards, among others. Valued intangibles including: intellectual property, customer lists, trademarks and trade names, favorable contracts, non-competition and employment agreements, goodwill.
Her designations include Accredited Senior Member of the ASA in Business Valuation and Intangible Assets, Fellow of the Royal Institution of Chartered Surveyors (RICS) in Business Valuation, and registered appraiser for the National Banking and Securities Commission in the fields of Real Property and Machinery & Equipment since 1993.
President of the Technical Council of the Mexican Institute of Finance Executives (IMEF) and member of the Business Valuation Sub-Board of RICS Americas. She also participates in the Financial Reporting Committee of IMEF, the Mexican Chapter of the ASA and in TAF’s Business Valuation Resource Panel.
Adriana is a frequent speaker, author and professor on Valuation, Financial Reporting, Intangible Assets, and Corporate Governance in national and international venues.



Appraisals Over Internet

Does not accept Fee Assignments

Experience as Expert Witness

Experience with IRS Appraisals

Appraisals for personal relationship dissolution

intangible, trademark, brand, goodwill, allocation, purchase, price, intellectual property, contract, M&A, merger, acquisition, fair value, market value, ppa, impairment, advisory, litigation, tax, workforce, corporate finance, lost profits, damages, IFRS

Currently holds

Designation(s)Discipline Specialty
Business ValuationBusiness Valuation
Intangible AssetsBusiness ValuationIntangible Assets

Works in Industries

Industry
Automotive
Beer/Wine/Liquor
Broadcasting
Business Services
Cable and Television
Chemical
Communication Equipment
Computer Companies/Peripherals
Construction
Consulting
Energy
Engineering
Entertainment
Fast Food
Financial Institutions
Financial Services
Food - Processing and Bottling
Gas Stations
Groceries
Healthcare
Hospitality
Hospitals
Insurance Agencies
Insurance Companies
Life Sciences/Bio Tech
Manufacturing
Oil and Gas
Oil and Gas - including related
Pharmaceuticals
Phone and Telecommunications

Purpose of Appraisals

Purpose of Appraisal
Commercial Damages
Corporate Dissolutions/Shareholder Rights
Corporate Finance Consulting
Eminent Domain
Fairness Opinions
Intellectual Property
International Valuations
Machinery and Equipment
Mergers and Acquisitions
Purchase Price Allocations
Royalty Rate Studies
Start-ups
Tax Valuations
Transfer Taxes