Curriculum Vita for Peter Daley
Peter Daley
1890 Tahiti Drive
Costa Mesa, CA 92626
EDUCATION:
Bachelor of Science, Business Administration
Cal State Northridge - 1965
Masters of Business Administration
Pepperdine University -1991
Accredited Senior Appraiser
American Society of Appraisers -1999
BUSINESS:
IBM Corporation, Marketing Representative. Marketed mid-range computer systems and peripherals in the Southern California area. Received Regional Managers Award and two District Managers Awards for competitive wins. Qualified for three hundred percent clubs.
Itel Corporation, Marketing Representative. Re-marketed the IBM System/360 portfolio to customers in Southern California, Hawaii, Colorado and Arizona. Qualified for three hundred percent clubs.
Saddleback Marketing Corporation, President. Brokered and leased used IBM equipment to customers in the western United States. Sales volume varied between $3 and $5 million per year.
1980-2001 - Daley Marketing Corporation. President. From 1980 to summer of 1985, brokered and leased IBM equipment in the Western United States. In 1981 began to market an IBM Computer Price List and in June of 1985 sold existing leasing business and created the market value and residual value publications that are sold worldwide today.
2001-2005 – Computer Economics. President. Mr. Daley acquired CEI on January 1, 2001 and sold the IT Management portion of the business to a management consulting firm in Irvine Ca in April 2005. CEI is an IT Consulting company that deals with economics of running and managing an Information Technology department. It publishes FMV and Residual Values for the computer equipment as well as salary and demographic information.
1994-2007 - DMC Consulting Group. President. From 1994 to present Mr. Daley has been writing computer appraisals and reports for Fortune 500 customers. He received his Accredited Senior Appraisal certificate in April 1999 from the American Society of Appraisers.
2005-Present – DMC Valuations Group. President. An extension from Daley Marketing Corporation and a spin off from Computer Economics, DMC Valuations Group will publish, both on the web and in print, fair market values, residual values and manufacturer’s price lists to existing valuation clients around the world. DMC will continue to license the products to Computer Economics for publication on the CEI website.
2006-Present – Commonwealth Capital Corporation. Director. Advise Commonwealth Capital Corporation (CCC) with direction and residual value assumptions with the purchases of leases of IT equipment. CCC then seeks leasing arrangements from investment growth companies (creditworthy firms typically rated Baa by Standard & Poor’s). CCC buys Fair Market Value operating leases with transaction sizes generally between $50,000 and $750,000 and lease terms from 12 to 36 months.
Appraiser Qualifications
PETER DALEY, Accredited Senior Appraiser
Professional Overview
Mr. Daley is an ASA (Accredited Senior Appraiser) for the discipline of Machinery and Equipment and has appraised equipment from personal computers to forklifts and from medical equipment to test equipment and has successfully participated in the Society’s mandatory re-accreditation Program and formal re-accreditation is granted until April 16, 2014.
Mr. Daley has been in the computer business since 1965, first with IBM as a computer broker/lessor and then with Daley Marketing Corporation (DMC), a firm he founded in July 1980 to publish reports about computer equipment, including "Market Value Reports" and "Residual Value Reports." In January 2001 Mr. Daley acquired Computer Economics (CEI), merged DMC into CEI and in April 2005 sold CEI to an IT Management Company and created a new company DMC Valuations Group that focuses on the appraisal business for machinery and equipment. Mr. Daley also forecasts residual values for various lessors on IT equipment, medical equipment, forklifts and construction equipment, production equipment to test equipment.
Mr. Daley has been valuing equipment since 1985 and developed a database of “Fair Market Value” equipment values utilizing a variety of reports and publications along with the DMC and CEI Market Value Reports. This database has been successfully used in the valuation of computer equipment in the settlement of a number of Virginia tax cases. He has also previously testified in California, Minnesota, Michigan, New York and the Virginia Courts as an expert in the field of valuation of computer equipment.
Lectures/Seminars/Presentations
Equipment Leasing Associations Management Conference - Residual Value Forecasting, Tuscon, AZ, February 1997.
American Society of Appraisers Machinery Conference - Determining Fair Market Values and Residual Value Forecasting, Chicago, IL, October 2001.
Panelist at the fall Comdex - Orderly Disposition of Computer Assets. Las Vegas, November 2001.
American Society of Appraiser’s International Conference – Residual Value Forecasting for the Computer Industry, San Diego, CA, August 2002.
Equipment Leasing Associations Management Conference – Fair Market Value’s Scottsdale, AZ, March 2004.
AFCOM Spring Conference – Lease Negotiations April 2004
Published Articles
Computer Economics IT Advisory Web Site - Planning IT Equipment Acquisitions – Overview – October 2003
Computer Economics IT Advisory Web Site – Lease Negotiations – March 2004
Five Year PC Desktop Study 2001 to 2005 – Depreciation schedule and fair market value -
September 2005
PC Notebook Study 2001 to 2005 – Depreciation schedule and fair market value -
January 2006
IT Vendor Discounts – Computer Discounts for Desktops to Servers – January 2006
Mr. Daley has testified in Federal and Tax Courts in the following cases:
Andantech, LLC v. Commissioner of IRS
No. 15532-98, 4277-00, 6348-00
U.S. Tax Court
October 2000
St. Paul, MN
Nicole Rose v. Commissioner of IRS
No. 1967-00
U.S. Tax Court
December 2000
New York, NY
Central Funding Inc v. CompuServe Interactive Services, Inc.
Case No. 01CVH05-4019
U.S. District Court
May 10, 2002
Columbus, Ohio
CMA Consolidated, Inc and Subsidiaries, Inc. v. Commissioner of IRS
No. 12746-01
U.S. Tax Court
October 2002
San Francisco, CA
CTC Communications, v CCA Financial LLC.
Case No. 02-12873
U. S. Bankruptcy Court
January 2003, March 2003
Wilmington. DL
Long Term Capital Holding v United States
Case No. 3:01CV1290
U.S. District Court
June 2003
New Haven, CT
Cable & Wireless USA of Virginia v Commonwealth of Virginia State Corporation Commission
Case No PST-2002-00045
Virginia State Tax Court
October 2003
Richmond, VA
Computer Sales International, Inc. v Lycos, Inc.
Civil Action No. 05-10018-RWZ
U.S. District Court
June 2009
Boston, MA
Mr. Daley has been deposed in the following cases:
Central Funding Inc v. CompuServe Interactive Services, Inc.
Case No. 01VH05-4019
Santa Ana, CA
April 23, 2002
Magnetek v. United States
Case No. 3-00-0925
Los Angeles, CA
July 16, 2002
Long Term Capital Holdings v United States
Case No. 3:01CV1290
Santa Ana, CA
February 19, 2003
WorldCom, Inc and MCI WorldCom Network Services v. General Electric Global Asset Management Ser